One of the best-known J. Press offshoots was Chipp, the firm founded by Sidney Winston in 1945. Now run by his son, Paul, it has been renamed Chipp 2. What made Chipp distinctive was its incorporation of bold color—known as the "Go-to-Hell look." Its Shetland sweaters came in saturated hues, such as coral, hot pink, and lemon yellow; Chipp’s jackets were made using wild tweeds and embroidered citrus colors. The original source of the Go-to-Hell look is unverifiable, but Chipp played an essential and pivotal role in its dissemination and popularization.
Madras is a traditionally hand-loomed, lightweight cloth from India. A yarn-dyed cotton, it can consist of solid colors or random stripes, as well as plaids of various pattern. Originally, madras was prized for shirting because of its natural vegetable dyes, which "bled" when washed, and thus produced new coloring effects. It was soon used in other garments, such as trousers and shorts, sports jackets, and even hatbands—but for most of the past half century, the cloth has been dyed with colorfast chemicals, thereby taking all the fun out of it.