New textile technologies became a driving force in the active sportswear market during the twentieth century. Increasingly sophisticated solutions addressed athletes’ needs for each specialized sport. In the 1930s, clothes for skiing and other outdoor sports were often treated with a water-resistant finishing solution called "Neva-Wet," a primitive approach compared to the astounding range of technical properties to be found in active sportswear today.

Patagonia’s "Super Alpine" nylon ski ensemble is not only waterproof, but also wind resistant, with durable ripstop construction to resist tearing. Some textiles are designed to make the body more aerodynamic, while others shield the skin from UV rays, help regulate body temperature, or even monitor heart rates.

The checked pattern on the ski pants seen here indicates ripstop construction — a technique designed to resist and minimize tears. The nylon is waterproof as well as wind resistant, offering protection on the slopes. Patagonia’s insulated, durable garments are designed for function, and the company’s philosophy emphasizes the relationship between the athlete and nature.