Viktor & Rolf (for H & M) Wedding dress and veil Ivory silk organza and satin Fall 2006, The Netherlands The Museum at FIT, 2007.17.1, Gift of H & M The famous European design team Viktor & Rolf created this limited edition wedding dress as part of a collection for the mass market retailer H&M, describing it as “a great opportunity to communicate our vision with such a large audience.” Such collaborations are sometimes known as “masstige,” a marriage of mass and prestige.
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Photograph by Irving Solero, courtesy of The Museum at FIT
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