Gays and lesbians have long been “hidden from history”—including the history of fashion. “Reclaiming the gay and lesbian past” involves more than simply recognizing that some individual fashion designers happened to be gay. It is also necessary to explore the complex historical links between sexuality, society, and culture. Research shows that fashion has been a significant site of gay cultural production for more than 300 years. In addition, gay culture has been central to the creation of modern fashion.
The word “queer” was formerly pejorative, but has recently been widely adopted within the lesbian-gay-bisexual-transgender community and among scholars. By calling our exhibition “a queer history of fashion,” we emphasize that it is time for an alternative history of fashion, one that takes account of the contributions, both individual and collective, of generations of LGBTQ people.
Valerie Steele and Fred Dennis, curators
Long before Oscar Wilde became an icon of queer sexuality and style, a “Fraternity of PRETTY GENTLEMEN” united by “mutual love” influenced fashion. Three categories of men received particular attention in the 18th-century English press: The “mollies” (effeminate, cross-dressing “sodomites”), the “macaronis” (stylish men whose foppishness called into question ideas of masculinity), and the “man-milliners” (men in the fashion trades who made or sold women’s clothes, described as a “club” of “young bachelors . . . who invent fashions for ladies”).
In his youth an advocate of “aesthetic” dress (for both men and women), Oscar Wilde later repositioned himself as a dandy, who celebrated the “dangerous and delightful distinction of being different from others.” Not all dandies were men. The “Sapphic” subculture that emerged in large cities in the late 19th century was closely associated with dandyish menswear styles. Many lesbians adopted the tailored suits, starched white shirts, neckties, and short hair associated with upper-class men.
During the 1920s, fashion was radically transformed by the garçonne [boyish] look, which was controversial because it seemed to abolish the distinctions between men and women. Although widely fashionable, the style was often associated with lesbians. At cabarets like Le Monocle and Fétiche in Montmartre, “many ladies willingly dress in the style of gentlemen,” reported one magazine. “Short hair—not à la garçonne [in the style of the boyish girl], but really à la garcon [in the style of the female boy].”
It was not only as fashion professionals that LGBTQ people influenced the world of style; they were also trendsetters. Marlene Dietrich, for example, was once described as “the best-dressed man in Hollywood.” Her penchant for wearing men’s clothing off-screen as well as on had a profound influence on women’s fashion—both in the 1930s (when “lesbian elegance” was associated with tailored suits and trousers), and later, when her look inspired designers such as Yves Saint Laurent.
Certain “artistic” professions—such as fashion and the performing arts—have historically provided a relatively tolerant haven for LGBTQ people. Yet faced with a homophobic society, most of them remained “closeted” to outsiders, and designers, such as Cristóbal Balenciaga and Christian Dior, were not widely known to be gay during their lifetimes. By acknowledging the contributions that LGBTQ people have made to fashion, we cast new light, not only on their experiences, but also on the history of fashion itself.
The postwar period was characterized by a savage, state-sponsored witch-hunt against homosexuals. Fearing exposure and arrest, most homosexuals became “invisible men.” But demonstrations and political lobbying eventually began to result in legal changes in the civil rights of gay men and lesbians. Gays pioneered the Peacock Revolution in menswear. Designer Rudi Gernreich, a founding member of the gay liberation group, the Mattachine Society, explored the liberation of the body and the possibilities of uni-sex clothes.
The Stonewall Riots took place on June 28, 1969, when police raided a Greenwich Village bar, triggering resistance. In the following years, more people lived openly gay lives—and clothing styles changed accordingly. Pre-Stonewall, the most visible gay male styles had been elite elegance, camp, or drag. Post-Stonewall, the “Clone” emerged to symbolize modern, macho gay style. Lesbian style also evolved, as traditional butch-femme dress codes were increasingly replaced by an androgynous, “anti-fashion” style. LGBTQ styles also diversified under the influence of subcultures, such as punk.
The AIDS crisis devastated the LGBTQ community—and triggered a new wave of prejudice against homosexuals. Since 1981, when the HIV virus that causes AIDS was identified, more than 30 million people have died of AIDS-related diseases. Groups like ACT UP and Queer Nation demonstrated against the high cost of treatment and the government’s failure to deal effectively with the epidemic. Many people in the fashion industry supported DIFFA and AMFAR as they worked for HIV prevention, treatment, and care.
Toward the end of the 20th century, gay sensibility became more overt in fashion and advertising. This was an expression both of gay pride and of straight consumers’ fascination with images of distinction and nonconformity. The French designer Jean Paul Gaultier, for example, was unafraid of playing fast and loose with sex and gender stereotypes, promoting underwear-as-outerwear and skirts for men.
Sexuality exerted an increasingly strong impact on style during the 1990s. The openly gay designer Gianni Versace (1946-1997) drew on the iconography of 1970s gay “leather sex” for his infamous 1992 “bondage” collection. Although some women took offense at his “S&M” clothes, others regarded them as a positive expression of female sexual power—or simply as the latest fashion. Already in the 1980s, Claude Montana and Azzedine Alaia had pioneered the use of leather in high fashion. Today leather and uniforms have become part of the vocabulary of fashion for both men and women.
In her book Sex and Suits, the art historian Anne Hollander explores “the potent beauty” of the tailored suit, which highlights the wearer’s sexuality in a way that is “central, serious, and interesting.” Although the dandy look has long been one of the most significant queer styles, it is only recently that designers who specialize in menswear have come out of what the late Richard Martin called “the menswear closet.” Lesbians and bisexual women have been even less visible as designers, although this is gradually changing.
Gays and lesbians have been “hidden from history” for too long. Indeed, not to explore the history of LGBTQ people in fashion is to be complicit in perpetuating a system of secrecy and shame. Surprisingly little scholarship has focused on high fashion as a site of gay cultural production. But if we look at the history of fashion through a queer lens—exploring the aesthetic sensibilities and unconventional dress choices made by LGBTQ people—we see how central gay culture has been to the creation of modern fashion.
Surprisingly little scholarship has focused on high fashion as a site of gay cultural production. But if we look at the history of fashion through a queer lens - exploring the aesthetic sensibilities and unconventional dress choices made by LGBTQ people - we see how central gay culture has been to the creation of modern fashion.