Many of Delman’s ready-to-wear shoes were versions of custom designs made for celebrity clients. Tango shoes created for ballroom dancer Irene Castle were later transformed into Delman’s "Scandal Sandals, " which laced provocatively up the calf. The Delman shoes worn by Queen Elizabeth II at her coronation led to many ready-to-wear versions that were equally elegant, even though they lacked the Queen’s ruby-studded heels.

Many notable women who wore Delman shoes were loyal customers who also helped promote the company’s image of style and glamour. Opera singer Risë Stevens allegedly had a favorite pair of Delman shoes resoled numerous times so that she could wear them for every performance. In the 1920s and 1930s, movie stars became fashion icons; luminaries such as Joan Crawford, as well as dance and theater celebrities like Margalo Gillmore, were featured in Delman’s print ads and publicity photographs. In addition, Delman Shoes produced "newsreels" during the 1940s and 1950s that featured models wearing its latest designs.

delman ad
Delman Shoe Salon at Bergdorf Goodman, 1951-1956.
Photograph courtesy of New York Historical Society